Let’s give your idea the care it deserves.
Services
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8-Week Podcast Launch Partnership — $7,500
A collaborative development process designed to take your podcast from early concept to a clear, compelling, launch-ready show.
Ideal for founders, experts, authors, creators, and mission-driven brands looking to build a thoughtful, sustainable podcast with long-term potential.
This program combines strategic development, creative direction, and guided launch planning to help shape a show that feels aligned, differentiated, and built to grow.
What’s Included
Creative development & positioning
Audience and niche refinement
Show concept development
Naming exploration
Creative direction for podcast branding
Intro/outro messaging guidance
Show description and platform copy
Trailer strategy and creative development
Recording workflow setup
Publishing strategy
Production calendar creation
Content planning templates
Coaching and creative guidance throughout the process
The goal is to create a strong creative foundation that feels sustainable, focused, and exciting — without becoming overwhelming.
Full ongoing production, editing, and launch management services are available separately.
What You’ll Walk Away With
A clearly defined podcast concept and positioning strategy
Refined audience, niche, and messaging clarity
A differentiated show identity and editorial direction
Launch-ready copy and creative guidance
A sustainable recording and publishing workflow
A custom Podcast Launch Blueprint including:
Show overview and positioning
Audience and growth strategy
Suggested episode concepts
Launch roadmap and publishing plan
Content planning framework
Recommended next steps for production and growth
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Your Signature 60-Day Platform for Revenue (Most Comprehensive Offer)
Investment: One-Time Payment of $15,000
A 60-day engagement designed to turn your expertise into a client-attracting platform, providing both strategic clarity and complete launch execution.
This offer includes the full production, editing, and finalization of your first three podcast episodes to ensure a high-impact launch.
What You Get: The Right Strategy + Key Pieces Done
You walk away with a tangible platform that creates revenue opportunities, removing the friction of strategy and execution.
Phase 1: Strategy & Direction (The Core Value)
This phase focuses on connecting your podcast to your business goals and developing a long-term vision.
Business Alignment Strategy: Show concept, positioning, and category differentiation aligned to your business, client acquisition goals, and revenue pathways.
Episode Roadmap: A fully mapped 10–15 episode roadmap tied to client attraction.
Content Outlines: 3 fully written episode outlines aligned to your first 3 produced episodes.
Relationship Engine: A guest strategy designed as a relationship and deal-flow engine.
Sponsorship Map: Framework for attracting aligned sponsors.
Growth & Expansion Plan: Simple growth strategy (no social media required) and direction for turning your podcast into offers, speaking, or future opportunities.
Production Workflow: A repeatable podcast production schedule for smooth operation after launch.
Support & Delivery: Six live strategy sessions (deep dive + refinement) and Loom walkthroughs for every deliverable, with clear guidance for easy implementation.
Phase 2: Production & Launch Assets (Execution Relief)
We remove the biggest friction by getting the key production and launch pieces done for you, ensuring a smooth, professional launch.
Core Production: Trailer and first 3 episodes fully produced, edited, and ready to publish.
Guest Management: Guest communications and scheduling managed for the first 3 episodes.
Visual Branding: Podcast artwork (cover design) and visual direction, including color palette & typography guidance.
Distribution Assets: Platform-ready templates assets for YouTube, LinkedIn, and Instagram tailored to your brand.
Content Amplification: Short-form content clips edited and formatted for distribution.
Launch-Ready Assets: Show notes templates and all essential assets needed to go live properly.
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6-Month Production Partnership — Starting at $50,000
An all-inclusive production partnership designed to provide end-to-end support for organizations looking to create a polished, compelling podcast.
From recording support and creative strategy to editing, voiceover, music, and final delivery, the entire production process is managed with care to create a show that reflects your organization’s unique voice, cuts through the noise, and stays with listeners long after the credits roll.
What’s Included
Regular production meetings and creative strategy consulting
Tech checks with hosts and guests
Equipment coordination and shipping when needed to ensure high-quality audio
Live host support during interview recordings to help capture the most compelling and complete audio
Complete audio editing
Host voiceover coaching for engaging episode narration
Integration of voiceover and theme music
Final mastered MP3 files
Show and episode metadata
Episode show notes
Additional Services Available
Depending on the needs of your show, additional services may include:
Podcast marketing tutorial
Episode research and preparation documents
Guidance on show theme music selection or sourcing an original composition
Submission to podcast listening platforms, including Apple Podcasts
Video teasers to promote new episodes
What You’ll Walk Away With
A professionally produced podcast that reflects your organization’s voice and goals
Consistent creative and production guidance throughout the six-month engagement
Professionally edited, mixed, and mastered episodes ready for distribution
A supported recording process for hosts and guests
Finished episode assets, metadata, and show notes
An experienced production partner managing the process from recording through final delivery
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45-Minute Podcast AMA — $250
Have questions about your podcast or an idea you can’t stop thinking about? Bring them to me.
This focused 45-minute session is your chance to ask me anything about your podcast or podcast idea — from concept, positioning, and content to production, launching, growth, or simply figuring out what to do next.
Come with your questions. Leave with experienced, candid guidance and a clearer path forward.
“Erica had a way of getting inside the truth of my podcast so I could articulate what I really wanted to say. Aside from helping me with direction, she was able to organize the things I couldn’t wrap my head around so I could feel free to do the more creative stuff. She’s definitely a visionary in the podcast world.”
- BARB MORRISON
Recording Artist, Top 5 Billboard dance chart songwriter, Platinum record producer for artists such as Blondie, Rufus Wainwright, Franz Ferdinand
Photo courtesy of Allison Michael Orenstein